Not Your Average Burrito Joint

The Few, The Proud

At Lime Fresh Mexican Grill®, our guests don’t take their Mexican food lightly, and neither do we. We have high standards for quality fresh-Mexican food and our franchisees. That’s because we believe in the quality of our stores versus the quantity of our locations. We franchise on a limited basis because we don’t just want to be the fastest growing fresh-Mexican restaurant around- we want to be the best.

2

The Concept

Lime Fresh Mexican Grill® isn’t your average burrito joint. Originally created in South Beach in 2004, we turned up the heat on the beach with our made-to-order fresh-Mexican cuisine prepared in-house daily, and our ever-popular homemade salsa bar and variation of more than 50 hot sauces. At Lime Fresh Mexican Grill®, we aren’t afraid to turn the music up a little louder, and show some skin in our “get fresh” gear. Our atmosphere is trendy, just like our guests, and we believe getting fresh isn’t just another saying- but a way of life.

 

Lime Fresh Mexican Grill® was created with the intention for its guests to step out of the mundane fresh-Mexican norm, and experience our fresh-Mexican euphoria. Since its inception, we have been helping guests everywhere find their own kind of fresh. Don’t you think it’s about time you found yours?

Why Franchise with Lime?

The answer to this question is simple- why wouldn’t you?

If you’ve eaten at Lime Fresh Mexican Grill®, it is easy to see what sets us apart from the rest. Our fresh food prepared in-house daily, homemade salsas, more than 50 hot sauces and our high-end décor gives guests the casual-style atmosphere with the fast-casual convenience that they can’t seem to get enough of.

Franchise Support

For Lime Fresh Mexican Grill®, the success of our franchisees is our number one priority.

 

We strive to provide our restaurant owners with the systems, resources and tools needed to facilitate a successful operation. We understand that the true advantage to the franchise investor is a proven concept combined with ample support when needed.

 

Below is a comprehensive list of the support services you can expect as a Lime Fresh Mexican Grill® franchisee:

 

  • Real Estate / Site Selection
  • Management Training
  • Operations Manual and Continuous Support
  • On-Site Restaurant Opening Support
  • Marketing / Advertising Support
  • Construction / Design
  • Purchasing & Distribution
  • Equipment

Franchise Criteria: Preferred Criteria

  • Minimum 5 years experience in casual dining (or fast casual) as owner/operator
  • Minimum net worth greater than or equal to $2.0MM
  • Minimum liquidity greater than or equal to $600k per restaurant to be developed (i.e. cash reserves)

Franchise Criteria: Required Documents & Procedures

 

  • Completed request for consideration form online, including current personal financial statement *
  • Prior year’s tax returns, and prior 3 year’s CPA reviewed financial statements *
  • Credit, business and personal references *
  • Personal guaranty
  • Q&A session at the Lime Fresh Mexican Grill® headquarters with the Lime Fresh Mexican Grill® "Executive Committee"
  • Successfully complete a Lime Fresh Mexican Grill® discovery work day
  • Approval sign-off by the Lime Fresh Mexican Grill® Executive Committee

Franchise Criteria: Franchise Partner Profile

 

  • Have a proven track record of successfully operating a restaurant
  • Have an infrastructure dedicated to the development of our brand
  • Have local knowledge and expertise in the areas of consumer preferences, real estate, government regulations, labor and distribution issues
  • Philosophically aligned

 

This web site and the information contained herein do not constitute the offer or sale of a franchise. The offer and sale of a franchise can only be made through the delivery and receipt of our Uniform Franchise Offering Circular (UFOC). There are certain states that require the registration of a UFOC before the franchisor can advertise or offer the franchise in that state. We may not be registered in all those registration states and may not offer franchises to residents of those states or to persons wishing to locate a franchise in those states.

Franchise Fees

Total Investment:

  • The total estimated initial investment (does not include real estate) is approximately $544,000 to $730,000 (per unit).
  • Franchise Fee is $30,000
  • Royalty Fee is 6% of gross sales
  • Promotional Fee is 1.5% of gross sales that you remit to Lime Fresh Mexican Grill®
  • Spending 1% of overall sales toward promoting your business is required

 

Term of Franchise Agreement:

  • The initial term for a Lime Fresh Mexican Grill® franchise agreement is 10 years, plus renewal.

 

Franchise Training:

  • The initial training period provided to a new Lime Fresh Mexican Grill® franchisee is five to seven weeks.

 

Financing:

  • Lime Fresh Mexican Grill® does not offer direct or indirect financing, nor does Lime guarantee your notes, leases or other obligations. Obtaining financing for your franchised Lime Fresh Mexican Grill® restaurant is one of the steps that you will need to complete on your own

 

What is the next step?

 

*FRANCHISE OFFER MADE BY PROSPECTUS ONLY

FAQs

What will my return on investment be?

Profitability will vary considerably depending on: sales, location, traffic and operating costs, financing terms, and the ability to manage and control your business, among other factors.

 

What is the availability of sites in my area?

The availability of sites in specific areas will be discussed during your initial interview. We have a real estate team with relationships and knowledge to assist your development. However, Lime Fresh Mexican Grill® cannot predict which locations will be available when the requirement process is complete.

 

What are Lime Fresh Mexican Grill’s® royalty and advertising fees?

Our franchise fee is $30,000, our continuing royalty fee is 6% of gross sales, our promotional fund fee is 1.5% of gross sales that you remit to Lime Fresh Mexican Grill®, in addition to spending 1% of overall sales toward promoting your business throughout the year.

Development Criteria: Location Criteria

Lime Fresh Mexican Grill® looks for high-visibility strip-centers and end-cap positions supported by target demographics and a high-traffic flow. Lime is also open to non-traditional sites including upscale retail centers, universities and airports.

Development Criteria: Demographic Criteria

 

  • Residential and Daytime population within a 3-mile radius 45,000+
  • Median Household income $45,000+ within a 3 mile radius
  • We serve a broad demographic profile ranging in population ages of 16-to 55-years-old with an average age demographic of 28-to 33-years-old

Development Criteria: Site Criteria

We have identified specific trade areas for future Lime locations, and invite real estate developers and representatives to contact us with available sites within these trade areas.

 

Locations must meet the following guidelines and requirements for consideration:

  • High-visibility, high-traffic lifestyle centers and strip centers with an end-cap position preferred
  • Interior square footage of 1,800 to 2,800 sq. ft., plus exterior patio experience of 400-800 sq. ft. incorporating Lime awnings and umbrellas
  • 30,000+ ADT
  • Adequate parking per code requirements with full access to Lime’s space location
  • Preferred co-tenants are strong national/regional branded tenants, grocery stores, movie theaters and daily needs
  • Maximum building signage and site signage required
  • Landlord contribution preferred
  • Lease term 10 Years with 2-5 year options.
  • 25’ space-sized frontage minimu

The Market

1. As one of the fastest growing segments in the restaurant industry, Lime Fresh Mexican Grill® aspires to be the fresh-Mexican market leader and innovator with its unconventional tactics and successful methods that guests crave.

2. Lime Fresh Mexican Grill® gives guests high-quality food at a reasonable price in a relaxed atmosphere that has proven to encourage repeat customers.

3. Entrepreneurs are often attracted to Lime Fresh Mexican Grill® because of its consistent lines out the door, fresh food, atmosphere and over-the-top guest service, all of which has made Lime Fresh Mexican Grill® a favorite since 2004.

The Opportunity

Lime Fresh Mexican Grill® offers several revenue streams for franchisees. Franchisees are able to capitalize on lunch, dinner, catering, afternoon hangouts, private parties, weekends and late-night dining. Beer and wine sales also increase the average ticket. Lime Fresh Mexican Grill® appeals to every demographic and has high-unit volume potential.

The Press

Lime Fresh Mexican Grill® has been putting the “Lime” in Limelight since its inception. Repeatedly recognized by Zagat as the “Best fresh-Mexican cuisine,” and rated in Fast-Casual Magazine’s “Top 100,” Lime Fresh Mexican Grill® has been featured in the Chicago Sun Times, Miami Herald, Sun-Sentinel, and Nation’s Restaurant News, among other various print publications and broadcast shows.